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Press Centre

For all media enquiries please contact:

Claudia Pritchitt
PritchittBland Communications
M 0438 221 550
E [email protected]

Leeanne Bland
PritchittBland Communications
M 0417 470 421
E [email protected]

FAAA media spokesperson



Sarah Abood is Chief Executive Officer of the Financial Advice Association Australia (FAAA). She has over 25 years’ experience working in the financial services industry and she is a passionate advocate for financial planning.

Sarah has a deep understanding of the financial planning profession, and the demands of running a financial planning practice. This was gained from her nine years as CEO of Profile Financial Services, a privately-owned and self-licensed financial planning firm and FPA Professional Practice.

Prior to commencing as FAAA CEO, Ms Abood held the position of chief operating officer at HOPE Housing Funds Management. She has also worked in senior change and transformation, and marketing roles for some of Australia’s leading financial institutions. Sarah holds a BA from the University of Sydney, an MBA from Macquarie University (MGSM) and is a Graduate of the Australian Institute of Company Directors.