MenuWhy Better off ?
Quality financial advice changes lives for the better. It empowers Australians to build a more secure future, enjoy a higher quality of life, and experience less financial stress.*
As the leading voice for financial advice professionals in Australia, the FAAA is committed to elevating the profession and advocating for the financial wellbeing of Australians, so they can be financially better off.
By connecting with a professional licenced financial adviser, consumers gain access to trusted expertise that sets the standard for financial advice globally.
And for those who are passionate about making a difference, financial planning offers a better, more fulfilling career that not only builds wealth for others but also opens doors to global opportunities.
Join us in our mission to ensure that Australians are Better off with the guidance of a qualified financial professional. In doing so, more Australians can build the financial future they deserve.
*FAAA Value of Advice Report 2024
What are we doing?
The FAAA is embarking on a brand awareness campaign to show Australians how they can be Better off. There are three prongs to this approach, aimed at different audiences.
Consumers
We will be educating consumers about the value of advice and how they can be Better off getting that advice from a licensed financial planner that is a member of the FAAA. The target segments are emerging affluent or established affluent Australians.
Career changers
We will be reaching out to career changers, highlighting why they could be Better off in a fulfilling career that the financial advice profession can provide. A career in our profession is rewarding and is all about helping others to achieve their ambitions and to reach the futures that they aspire to.
Referrers
And we will be educating referrers (specifically accountants at this stage) on the importance of finding an advice referral partner who has demonstrated the same commitment to education and professionalism as they have in their own career. These accountants and their clients will be Better off with a financial adviser who they can trust to look after their clients as well as they do. This strand of the campaign will promote our CFP® designation.
How will we achieve this?
Financial advice can be life changing. It can be aspirational, it can give people control over their lives, it can be exciting, and it can give confidence and peace of mind. Our dynamic brand awareness campaign consciously takes a bold new approach to present our message in an eye-catching way that challenges perceptions of our profession and is different to what people expect.
Our brand awareness campaign will be a predominantly digital campaign, enabling us to efficiently and effectively target the right audience with the right messages in the right channels. Our campaign will appear in social media channels, including Facebook, TikTok, Instagram, YouTube and LinkedIn. It will be promoted in relevant podcasts and will appear in search and display on Google.
And you, our members, can be Better off by getting actively involved in the campaign.
How can you get involved?
We have developed social media assets to help you amplify the Better off message locally. Canva templates can be accessed below in which you can add your own logo, you may wish to share these on social media or on your website. For guidance on how to personalise these templates please watch this short video.
If you are already creating your own social media content, think about how you might be able to incorporate the Better off theme. Add the hashtag #FAAAbetteroff on social media so that we can track the campaign.
Podcast and radio scripts
Do you have an audience that you could share the Better off message with? Perhaps you have a podcast, a radio segment or a following on social media. Below are scripts that have been developed for podcasts, but could equally be used elsewhere, for example if filming a video for social media. Feel free to adapt it to your own tone of voice.
Better off brand version
What does it mean to be Better off financially? It means having the financial security and peace of mind to plan for the future with confidence. Yet, one-in-three Australians are still turning to unqualified finfluencers for guidance. That could cost you… a lot.
A professional licensed financial planner who’s a member of the Financial Advice Association Australia – The F-Triple-A – can help.
So, take charge of your future today to be Better off tomorrow. Visit faaa.au/better-off
Don't trust unqualified advice 1
Did you know that one-in-three Australians are still turning to unqualified finfluencers for guidance? Trusting the wrong advice could cost you. A lot.
Fortunately, a professional licensed financial planner who’s a member of the Financial Advice Association Australia – The F-Triple-A – can help you feel more secure and confident in your financial decisions.
So, if you’re ready to be Better off by making your hard-earned cash work harder, Visit faaa.au/better-off
Don't trust unqualified advice 2
With Australians losing over $1.3 billion to financial scams in the last year, how can you feel secure and confident when it comes to getting financial advice?
A professional licensed financial planner who’s a member of the Financial Advice Association Australia – The F-Triple-A – can help. They have the education, qualifications and expertise needed to help you manage the complexities of the financial world.
So, if you’re ready to be Better off, you can feel confident choosing a licensed financial planner. Visit faaa.au/betteroff
If you have any questions in relation to the Better off campaign, please reach out at communications@faaa.au
