The Big Splurge: Aussies spend $20 billion on gifts

FPA urges Australia to #PlanWell to #GiveWell this Financial Planning Week 

Sydney, 19 August, 2019 

Australians spend A$19.8 billion buying gifts each year, according to new Financial Planning Association of Australia (FPA) Gifts that Give national research released today to mark Financial Planning Week (19-25 August).

The research shows Australians are joyfully generous: 85% of people get more joy giving gifts to others than receiving gifts themselves. Women are more generous towards their spouses or partners than men (spending $454/year compared to $419/year), but men are spending $22 more per month on gifts than women in general.

Australian adults spend an average of $100 each month or $1,200 per year on buying gifts, with the research revealing a consistently strong preference for cash or gift cards rather than tangible gifts. Other gift-giving trends identified in the FPA research include re-gifting being surprisingly common, as is bulk buying gifts in advance, and group-gifting, where people assume different roles but go in together on a larger gift.

The average Australian spends the following on gifts for loved ones each year:

Are we generous to a fault in Australia? 

Indicating Australia is generous to a fault, the research also reveals 73% of the almost $20 billion in household spend on gifts is unplanned, prompting the FPA to urge people to “Plan Well to Give Well” this Financial Planning Week.

“There’s literally billions of dollars of household spend that is simply not budgeted for by nearly three in four Australians (73%) across genders, generations and geographies. That’s an obvious opportunity to increase our nation’s financial literacy and awareness of the benefits of budgeting, financial planning, and giving in a way that brings joy without debt or regret,” says FPA CEO, Dante De Gori CFP®.

The FPA has also released its Goodness of Giving ebook today for consumers with a focus on Christmas gifts, weddings, and childrens’ birthdays, including stories on sustainable and conscientious gift-giving, and how to budget for gifts with advice from CERTIFIED FINANCIAL PLANNER® professionals. A Gift-Giver Personality quiz is also available on


Key gift-giving trends and facts in the FPA Gifts That Give national research report include:

For full details from the FPA Gifts That Give report, visit

Research Methodology 

The FPA ‘Gifts That Give’ report is based on research from The Curious Co obtained through a national quantitative survey of 1,000 Australian adults. The research was conducted between 2 – 10 July 2019. The sample is nationally representative of the Australian population by gender, age and state. All financial figures are based on self-report. The generations in this report refer to the following age groupings:

Generation Z: 18-24 (born 1995-2009) Generation Y: 25-39 (born 1980-1994) Generation X: 40-54 (born 1965-1979) Baby Boomers: 55-73 (born 1946-1964)